SPSP 2014 Poster - Consequences of Stereotyping to Infer Group Membership: Stereotype Directionality, Evasion of Social Pressures, and Resistance to Stereotype Change.

posted Feb 21, 2014, 10:02 AM by William Cox   [ updated Jul 24, 2015, 9:28 AM ]
Here is my poster from SPSP 2014. It presents a large portion of my research. SPSP 2014 Poster.

Four studies explored stereotyping to infer group membership (e.g., inferring that a fashionable man is gay) and its consequences. Study 1 showed that people reliably and predominantly use stereotypic traits (e.g., fashion) to infer that men are gay, and cannot identify who is gay from the face (cf. Rule et al., 2008). Study 2 showed that these gay stereotypes (e.g., Fashionable-->Gay) have different associative architecture than racial stereotypes (e.g., Black-->Athletic) because they are activated in a different direction (i.e., Attribute-->Group vs. Group-->Attribute). In Study 3, private stereotypic inferences about group membership allowed prejudicial behavior (i.e., giving painful electric shocks) to evade social pressures that oppose prejudice by providing “plausible deniability” for the behavior. Study 4 showed that counterstereotypic exemplars (e.g., fashionable straight men) are often miscategorized and thus ironically reinforce stereotypes, rather than weakening them. This work has implications for the development, reinforcement, prevention, change, and regulation of stereotyping and prejudice, and also highlights some key measurement issues for stereotyping and prejudice research.